Shift SuperNatural-D3™

SuperNatural-D3™ is a whole new generation of vitamin D3 supplement. It is sourced from handpicked, wild lichen and is 100% natural, plant-based and highly concentrated. Lichen is a symbiosis between a fungus component and an alga. Together, they form an organism, where the alga is responsible for photosynthesis and produces glucose as food for both. The fungus component is the dominant party in this strange marriage and it surrounds the alga. Lichen grows everywhere in nature and can be extremely hardy. There are more than 25,000 species of lichen in the world. They grow both on the ground, on mountains, and in trees.

As SuperNatural-D3™ is completely natural, it is absorbed extremely well by the body and has a high bioavailability. It is suitable for vegetarians and vegans; and is approved by the Vegetarian Society and Vegan Society England.


Regular vitamin D3 is produced industrially by extracting cholesterol from the fats and waxes that remain as residue from the cleaning of sheep’s wool after shearing. The cholesterol then undergoes a chemical process in four phases to make 7-dehydrocholesterol, which is similar to the compound found in the skin in many animals. Finally, the 7-dehydrocholesterol is irradiated with strong ultraviolet light. Through this process, some unwanted isomers are formed and must be removed from the final product. A dough-like mass containing vitamin D3 (cholecalciferol) has now been produced. It is this ingredient that is used in traditional vitamin D3 supplements.

Some manufacturers call this natural vitamin D3, because it appears to be made of lanolin. However, for those familiar with the production process, this claim appears quite absurd.