Shift SuperNatural-D3



Are you ready for the exciting story about vitamin D-3?

We’re excited to tell you more about SuperNatural-D3, a brand new D3 vitamin from a unique plant-based source. This in itself is quite sensational, as vitamin D3 is commonly only found in fish, shellfish, and other animal sources. Normally, plant-based sources instead contain vitamin D2, which has been shown to be milder in effect than D3. SuperNatural-D3 is derived from lichen, which is a unique natural growth. Lichen is a symbiosis between a fungus component and an alga. Together, they form an organism, where the alga is responsible for photosynthesis and produces glucose as food for both. The fungus component is the dominant party in this strange marriage and it surrounds the alga. Lichen grows everywhere in nature and can be extremely hardy. There are more than 25,000 species of lichen in the world. They grow both on the ground, on mountains, and in trees.

Deficiency – much more common than previously believed

In recent years, people have become aware of how important sufficient vitamin D is. A low level of vitamin D in the blood is linked to an increasing number of diseases and conditions. Adequate vitamin D intake can often prevent or alleviate these. Lack of vitamin D causes few symptoms to begin with. It is also confusing that some deficiency symptoms are similar to those caused by other conditions, such as muscle and joint pain, fatigue, walking difficulties, and depression. Studies show that at least 40 percent of the adult population in Norway has vitamin D levels in the blood that are lower than desirable. We also see an increasing number of young children with vitamin D deficiencies.

What’s the difference?

To make the difference between SuperNatural-D3 and traditional vitamin D3 supplements more clear, we will also explain how traditional vitamin D3 is produced. Both types are incidentally called cholecalciferol.

Regular vitamin D3 is produced industrially by extracting cholesterol from the fats and waxes that remain as residue from the cleaning of sheep’s wool after shearing. The cholesterol then undergoes a chemical process in four phases to make 7-dehydrocholesterol, which is similar to the compound found in the skin in many animals. Finally, the 7-dehydrocholesterol is irradiated with strong ultraviolet light. Through this process, some unwanted isomers are formed and must be removed from the final product. A dough-like mass containing large amounts of vitamin D3 (cholecalciferol) has now been produced. It is this ingredient that is used in traditional vitamin D3 supplements. Some manufacturers call this natural vitamin D3, because it appears to be made of lanolin. However, for those familiar with the production process, this claim appears quite absurd.

Contains: 20 micrograms natural vitamin-D3

 How vitamin D works

It has long been known that vitamin D is essential in order for the body to optimally utilize calcium in the diet. Calcium has many important roles in the blood and is necessary to keep bones and teeth dense and strong. Scientists recently discovered that many of the body’s cells have vitamin D receptors (VDR), and can thus utilize vitamin D for various purposes. You can learn more about this and other news about the exciting and enterprising D vitamin through the non-profit organisation, The Vitamin D Council: