Shift SuperNatural C




Many people are probably indirectly fooled into thinking that the vitamin C they purchase is natural, for instance, by the manufacturer giving it an exotic fruit name or using images of fruit and berries on the label. Unfortunately, it is not that easy. It could actually be said instead that this is a global deception in which several manufacturers of vitamin C supplements leave an impression that it is natural without that being the case. The products often contain a totally insignificant quantity of natural vitamin C from acerola, for example, but the greatest portion by far of the content is synthetically produced ascorbic acid. There is no legal definition of what is natural, so anyone who wants to do so is free to exploit people’s desire to buy a natural product.


Vitamin C has several very important tasks in the body, both as support for enzymatic reactions and as an antioxidant. According to the EFSA (EU), the following effects of vitamin C, among others, are considered well documented:

• Vitamin C contributes to a normally functioning immune response.
• Vitamin C contributes to a normally functioning nervous system.
• Vitamin C contributes to a normally functioning energy 9 metabolism.
• Vitamin C contributes to maintaining normally functioning mental functions.
• Vitamin C contributes to reducing tiredness and fatigue.
• Vitamin C increases the absorption of iron from food.
• Vitamin C contributes to protecting the body’s cells against oxidative stress.
• Vitamin C contributes to maintaining the immune system’s normal functions during and after intensive physical exercise.


• Vitamin C is an important antioxidant which, among other things, reduces hydroxyl radicals, superoxides, hypochlorite and other radicals involved in the immune system’s fight against pathogenic substances. It protects lipids both in membranes and LDL against free radicals.

• Vitamin C can also regenerate vitamin E, when this has worked as an antioxidant and has lost the ability to do its job. During periods with a lot of stress, the excretion of vitamin C increases in the kidneys. Then an additional supplement may be necessary, among other things to ensure that the body maintains a good immune response. Vitamin C


The Amalika fruit is used a great deal in the Indian Ayurvedic medical tradition. The fruit has adaptogenic properties, which means that it counteracts stress and works generally to strengthen the body’s organs. Amalika has a strong antioxidant effect that is attributed to several of the berry’s tannoid complexes: emblicanin A (37%), emblicanin B (33%), punigluconin (12%) and pedunculagin (14%). Furthermore, it is said to have a good effect on constipation, strengthen the heart and lungs, provide increased vitality and strengthen the liver.